CASE STUDY
A313 Retinol - A French skincare revolution
THE BRAND
A313 is a French skincare brand that has long been celebrated for its revolutionary approach to skincare around the world. With a commitment to quality and efficacy, A313 contains ingredients such as retinol that are known to transform and rejuvenate the skin. However, when our clients sough to expand the presence of A313 to our country, Macedonia, they faced the challenge of introducing itself to a new audience in a market where it was virtually unknown… and then WE CAME TO DO THE MAGIC!
THE CHALLENGES
Limited Brand Awareness: A313 Retinol was virtually unknown in Macedonia, presenting a significant challenge in gaining traction and recognition among consumers accustomed to other skincare brands and products.
Competitive Landscape: The skincare market in Macedonia was already saturated with established brands, making it more difficult for A313 to stand out and carve a niche for itself.
Educational Barrier: Many consumers were unfamiliar with retinol's benefits and proper usage, requiring a comprehensive educational approach to drive awareness.
THE APPROACH
Identifying the target audience: A313 before launching any paid advertising campaign, we conducted market research to understand its target audience demographics, preferences, and pain points. We identified segments of consumers interested in skincare, particularly those seeking effective anti-ageing solutions.
Strategic Analysis: while the allure of K-beauty and J-beauty products is undeniable, we recognized the need for a touch of French finesse—enter our premium FRENCH SOLUTION! We developed a strategy to position the brand as a premium French product with unparalleled results.
Social Media Profile Creation: recognizing the power of social media in reaching and engaging with target audiences, we created a dynamic and visually appealing social media profile for A313 from scratch. By leveraging compelling content and strategic messaging, we aimed to captivate and educate consumers about the benefits and usage of A313 Retinol and to raise the number of followers to the profile daily.
Distinctive Brand Messaging: we crafted a unique message to differentiate A313 from competitors. We emphasized the science-backed formulation, efficacy in reducing fine lines and wrinkles, and overall skin texture and appearance improvement. We aimed to establish A313 as a standout player in the Macedonian skincare market by highlighting these unique selling points.
Engaging Content Strategy: we developed a comprehensive content strategy focused on providing valuable information about retinol and skincare, tailored to the preferences and interests of younger and older consumers. From informative to engaging social media campaigns, every piece of content was designed to educate, inspire, and captivate the target audience.
Influencer Collaborations: we collaborated with beauty and lifestyle influencers to promote A313 by leveraging the influence of influencers. Through that, we aimed to build trust and credibility for the brand among our target audience.
PAID ADVERTISING
The primary objective of the paid advertising campaign was to increase awareness of A313, drive qualified traffic to the client's e-commerce website, and generate conversions. Specific goals included:
1. Increase brand visibility and recognition within the target audience.
2. Drive traffic to the client's e-commerce website.
3. Increase product sales and revenue.
PLATFORM SELECTION
After thorough market research and audience analysis, it was determined that a multi-platform approach would be most effective. This included platforms such as Facebook and Instagram for targeted advertising.
AD CREATIVES
Compelling ad creatives were developed to capture attention and communicate the key benefits of A313, including its anti-ageing properties, effectiveness, and affordability compared to competitors. Ad formats included image, video, and carousel ads showcasing before-and-after results.
RESULTS
Brand recognition: through strategic branding and targeted marketing efforts, A313 quickly gained recognition and visibility in the Macedonian skincare market, establishing itself as a trusted brand.
Market differentiation: by highlighting its French heritage, scientific expertise and innovative formulation, A313 successfully differentiated itself from competitors, attracting a loyal following of discerning consumers.
Educational impact: our comprehensive educational approach helped demystify retinol and skincare for consumers, empowering them to make informed purchasing decisions and adopt the A313 retinol into their skincare routines.